Branding
Branding is the process of creating a strong, positive perception of a company, its products or services in the customer’s mind by combining such elements as logo, design, mission statement, and a consistent theme throughout all marketing communications. Effective branding helps companies differentiate themselves from their competitors and build a loyal customer base.
Introduction
1
What is Branding?
2
Why is Branding Important?
3
Importance of Branding in eCommerce
key steps in eCommerce branding
1
Understand your customers.
2
Define your brand persona.
3
Crystalize your brand promise.
4
Perfect your visual assets
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Refine customer experience.
6
Remember to give back.
How to build a brand
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1. Determine your target audience
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2. Position your product and business
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3. Define your company’s personality
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4. Choose a logo and slogan
Elements of successful branding
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Brand position
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Brand promise
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Brand personality
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Brand story
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Brand associations
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Brand Voice
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Brand Identity
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Brand Values
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Brand Targeting
The 6 Keys to Successful Branding
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1 — Identify your audience and their emotions
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2 — Loyalty is the key
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3 — Know your competitors
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4 — Be consistent
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5 — Brand internally too
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6 — Create a striking visual brand identity
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