Branding

Branding is the process of creating a strong, positive perception of a company, its products or services in the customer’s mind by combining such elements as logo, design, mission statement, and a consistent theme throughout all marketing communications. Effective branding helps companies differentiate themselves from their competitors and build a loyal customer base.

Introduction

1
What is Branding?
2
Why is Branding Important?
3
Importance of Branding in eCommerce

key steps in eCommerce branding

1
Understand your customers.
2
Define your brand persona.
3
Crystalize your brand promise.
4
Perfect your visual assets
5
Refine customer experience.
6
Remember to give back.

How to build a brand

1
1. Determine your target audience
2
2. Position your product and business
3
3. Define your company’s personality
4
4. Choose a logo and slogan

Elements of successful branding

1
Brand position
2
Brand promise
3
Brand personality
4
Brand story
5
Brand associations
6
Brand Voice
7
Brand Identity
8
Brand Values
9
Brand Targeting

The 6 Keys to Successful Branding

1
1 — Identify your audience and their emotions
2
2 — Loyalty is the key
3
3 — Know your competitors
4
4 — Be consistent
5
5 — Brand internally too
6
6 — Create a striking visual brand identity

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